Media News

Latest Project - Association for Character Education (ACE)

Career Studio's Digital Media team were commissioned by a new charity, Association for Character Education (ACE), to design the branding and website, along with marketing materials and additionally an awards plaque, which would be given to schools who are awarded the 'Schools of Character' award. 

Solution

This project concerned a visual identity for the Association of Character Education. The basic form for the ACE branding is the diamond. Our concept and our basis for the development of the brand’s visual language is the diamond logotype, a symbol of 4 points that define the 4 building blocks of character education, which was designed with simplicity, elegance and efficiency in mind. We took these 4 components of character education as the concept for the basic identity element and gave it an abstract form to create an icon that was representative of the organisation, then integrated it with a simple typographic selection, resulting in the logotype. We a chose a muted purple tone as the basis of the colour palette. With each shape, it was possible to create a series of interactions, with personality. As a counterweight, the logotype enhances the basic shapes, but possess sobriety and weights to endure and evolve with the association. The aim with good design is to have as little design as possible and it’s the sum of this philosophy that defines this conceptual overarching element of the diamond, which is made up with three diamonds and negative space. These basic shapes that can be linked together in all kinds of ways, in any materials produced, resulting in the possibility of various design outcomes for multiple applications.

We a chose a muted purple tone as the basis of the colour palette. With each shape, it was possible to create a series of interactions, with personality. As a counterweight, the logotype enhances the basic shapes, but possess sobriety and weights to endure and evolve with the association. The aim with good design is to have as little design as possible and it’s the sum of this philosophy that defines this conceptual overarching element of the diamond, which is made up with three diamonds and negative space. These basic shapes that can be linked together in all kinds of ways, in any materials produced, resulting in the possibility of various design outcomes for multiple applications.

Our design and simplification of the branding and the use of elegant typography, emphasise the professionalism of the association, highlights the diversity of its fields of interest, and makes a clear connection with educational values. The resulting collateral and website have served as a great start for the charity and is proving to be an effective promotional tool.

 

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Digital Game Development 'The Enterprise Game'

Career Studio's Digital Media team were commissioned by Fife Council to develop a digital version of the enterprise game which would be rolled out to schools across Fife. The enterprise game is a board game, similar to monopoly, that teaches young people in secondary schools about enterprise, running a business, learning about profit and loss and is aimed at helping to develop their entrepreneurial thinking.

The digital game was to be a simple replication of the board game in an 'on-screen' format.

Equally creative as we are technically-minded, there’s nothing the team like doing more than putting technology through its paces, uncovering what it’s capable of. It’s this inquisitive, playful approach to technology that inspired our work on this project. We were briefed to help create a game that was both ‘work’ and ‘play’ through the exciting and challenging game, which featured real life Fife businesses that the young people would be familiar with.

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QA Digital Wall Design

Career Studio's Digital Media team were commissioned by QA to design the walls for their Manchester and Slough head offices. The brief was to design wall murals which reflected the teams and their aspirations and showed the journey the business had been on, with photos and infographics, using clean designs that would inspire those who worked in the offices and those who visited. We recommended for the main wall to be covered with a timeline format infographic - showing the progress of the business over a 5-year period - which tied in with a video that we produced for QA of the same idea. 

We were provided with various photos and images to design into inspiring and creative formats. Our team produced several designs which were then printed on vinyl and applied directly to the walls, covering them edge-to-edge with an impressive design that fitted the offices well.

The wall designs exhibit dynamism and optimism of the company with the distinct corporate colours of blue and white for clear visual identity. The layout is clean, with clear segregation of the meeting area, meeting rooms and office wall area.

The main idea of the wall murals was to inspire the employees and frame the experience for those who visit, with a meticulously abstract site-specific narration. As a result, the wall murals turn into spectacular pieces making direct connections to their surroundings.

When creating these murals our goal was to embed and blend the experience of working for the company into a living working space.

 

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Teaching Character Through the Curriculum Publication.

 

Career Studio's Digital Media team were commissioned to design the 'Teaching Character Through the Curriculum' publication for the Jubilee Centre for Character and Virtues. The publication demonstrates how character might be taught through 14 secondary school curriculum subjects, providing learning and teaching activities for in the classroom. The aim was to get a higher recognition of character education in the classroom among teachers and educators.

The brief was simple: make this publication worth reading and keeping. As a leading centre for character education, the Jubilee Centre's publication had to be designed to represent the centre's character-centric, forward-thinking direction.

Our Solution
In contrast to the prior print publications of the Jubilee Centre, the Teaching Character publication is displayed with more space, bigger images, a clear structure and a strong use of colour and type.

Strong typography is used throughout the publication for clearer readability and accompanied by high-quality photography to balance out content and layout. The leading intro spreads were also given an interesting twist by using a combination of overflow headers and sectioned content to keep interest to the eye with the information presented there.

The publication utilises a clean and elegant layout in favour of the high-quality photos and is divided into different sections relative to the 14 curriculum subjects. These sections are richly illustrated with imagery of young people in different learning environments.

Additionally, a series of layouts were created to open each section and to echo the building blocks of character education, with a combination of blocks and shapes derived from a certain point of view. The design helps explore character education, with these ideas and intentions being neatly realised throughout the publication. The first edition was limited to 1000 copies, however due to the success of how well it was received, several hundred more copies have since been ordered and a new follow-up publication - to be designed by Career Studio - is now underway.

Teaching Character Through the Curriculum full publication. 

Teaching Character Through the Curriculum publication.
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